True Tan
True Tan
True Tan
True Tan
True Tan
True Tan
True Tan

True Tan

A smarter way to self tan - clear, fast-drying formula for a natural, streak-free tan that lasts up to 7 days, with no smell, no stains, and no mess.

PRODUCT DETAILS

A mess-free self tan that guarantees a natural result, leaving your skin hydrated.

Purpose
The clear formula gradually builds a natural-looking tan with the ability to choose the intensity of the result.

Key ingredients
Dihydroxyacetone, Erythrulose, Glycerin, Aloe Leaf extract, Vitamin E, Vitamin C

Suited to
All complexions and all skin types, including sensitive and acne-prone skin.

HOW TO USE

01. Insert capsule

Insert the capsule into the device and close the lid.

02. Spray

Keep a distance of approx 30 cm from your face and mist your face and neck for 10–50 seconds, the longer you mist the stronger the result.

03. Enjoy

Remove the capsule and save the rest for next use or recycle your empty capsule as plastic. Your tan will develop gradually and will reach its peak 24 hours after. Wash your hands, finish with moisturising.

What our customers say

10K+ Happy Customers

4.9 / 5

I have tried a million tans and had completely given up as nothing EVER gave me a natural, nice smelling healthy glow ? But from the first time i tried this it’s incredible!

Verified Customer

Emelie

Without doubt the easiest way to apply i loved it from the first second ! Buy it !!   Don’t wait like i did get it now and stop wasting time !!!   

Verified Customer

Freja

I tried a lot and I can just say:I love this product. Self tanning was never easier and looking so natural. 

Verified Customer

Julia

Natural tan without awkward smell Excellent product, stripe free, easy to use, no awkward smell, natural tan. Literally the very best self tanning product I’ve ever used in my life! 

Verified Customer

Emma

I have tried a million tans and had completely given up as nothing EVER gave me a natural, nice smelling healthy glow ? But from the first time i tried this it’s incredible!

Verified Customer

Emelie

Without doubt the easiest way to apply i loved it from the first second ! Buy it !!   Don’t wait like i did get it now and stop wasting time !!!   

Verified Customer

Freja

I tried a lot and I can just say:I love this product. Self tanning was never easier and looking so natural. 

Verified Customer

Julia

Natural tan without awkward smell Excellent product, stripe free, easy to use, no awkward smell, natural tan. Literally the very best self tanning product I’ve ever used in my life! 

Verified Customer

Emma

I have tried a million tans and had completely given up as nothing EVER gave me a natural, nice smelling healthy glow ? But from the first time i tried this it’s incredible!

Verified Customer

Emelie

Without doubt the easiest way to apply i loved it from the first second ! Buy it !!   Don’t wait like i did get it now and stop wasting time !!!   

Verified Customer

Freja

I tried a lot and I can just say:I love this product. Self tanning was never easier and looking so natural. 

Verified Customer

Julia

Natural tan without awkward smell Excellent product, stripe free, easy to use, no awkward smell, natural tan. Literally the very best self tanning product I’ve ever used in my life! 

Verified Customer

Emma

I have tried a million tans and had completely given up as nothing EVER gave me a natural, nice smelling healthy glow ? But from the first time i tried this it’s incredible!

Verified Customer

Emelie

Without doubt the easiest way to apply i loved it from the first second ! Buy it !!   Don’t wait like i did get it now and stop wasting time !!!   

Verified Customer

Freja

I tried a lot and I can just say:I love this product. Self tanning was never easier and looking so natural. 

Verified Customer

Julia

Natural tan without awkward smell Excellent product, stripe free, easy to use, no awkward smell, natural tan. Literally the very best self tanning product I’ve ever used in my life! 

Verified Customer

Emma

Customer Reviews

Based on 309 reviews
77%
(238)
18%
(56)
5%
(15)
0%
(0)
0%
(0)
A
Anonymous

die True Tan macht eine sehr natürliche bräune .

L
Lucy M.

The best self tan I have ever tried, so easy to use and perfect results every time! 10/10!

A
Anonymous

Simply the best, easy to use, great color & smell, fab results! *****

J
Janene B.

I love the color, it's perfect for my light skin. I like the gradual build of color and the multiple uses per capsule.

J
Janene B.

I am very impressed with the ease of use and the fine mist that it emits. I have tried so many different tanning systems and this by far is the most amazing. I am so grateful to have found it and won't ever try anything different.

Load More

SUBSCRIBE & SAVE

Never run out of your favourite capsule treatments. Customise your plan to receive capsules delivered to your door as needed – no strings attached.

• Save 20% on all deliveries
• Free shipping over 499 SEK / $49 / 49€ / £40
• Pause, cancel, or modify anytime
• Exclusive news and early access to new products

FAQ

What are the ingredients?

Key Ingredients

  • Dihydroxyacetone and Erythrulose: Naturally derived, 100% organic, and EcoCert certified active self tan ingredients.
  • Glycerin and Aloe Leaf extract: Deeply hydrates the skin.
  • Vitamin E and Vitamin C: Powerful antioxidants. Vitamin E boosts UV defence, reduces wrinkles, and keeps skin youthful. Vitamin C evens skin tone, adds moisture, and firms skin texture.

FULL LIST
Aqua (Water/Eau), Dihydroxyacetone, Alcohol Denat., Dimethyl Isosorbide, Propanediol, Solanum Lycopersicum (Tomato) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Aloe Barbadensis Leaf Juice, Ascorbic Acid (Vit C), Erythrulose, Tocopheryl Acetate (Vit E), Glycerin, Polysorbate 20, Xanthan Gum, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Coumarin

Who is it suited to?
  • All complexions
  • Sensitive skin
  • Acne-prone skin
How many applications does one capsule provide?

Each capsule reseals when removed, allowing for multiple uses.

True Tan: Up to 5 applications (≈35 days of tan)
Skincare: Up to 10 applications (a 10-second mist uses about 1ml of formula).

Can I save the unused liquid in my capsule for later use?

The capsule reseals itself when removed and can be used for multiple applications.

Where are your products being produced?

Our products are produced in Sweden and USA.

Are your products safe for sensitive skin?

Yes, our products are formulated to be gentle on sensitive skin.

Are your products vegan and cruelty free?

Yes, all our products are vegan and cruelty-free.

Why do you use capsules instead of refill bottles?

Airtight capsules protect ingredients from oxygen, light, and bacteria to keep formula fresh & potent up until the very moment it lands on your skin.

Shipping & returns

Free shipping on all orders over 499 SEK / 49€ / $49 / £49

EU: We ship with Tracked Postal, Bring, DHL, CityMail delivery: 1-5 business days.

US: We ship with UPS Express: 3-5 business days. Orders up to $800 are free of any import VAT or duties.

UK: We ship with Tracked Postal: delivery 1-5 business days. Orders up to £135 are free of any import VAT or duties.

Rest of the world: Standard Shipping with DHL or UPS: 5-8 business days. All non-EU orders are shipped DDU, meaning customers from these regions might be liable to pay tax and duty upon delivery.

CAPSULE TREATMENT